M01
STATUS: VALUE TARGET UNDEFINED
No clear business problem
FAILURE MODE
Leadership is sold on AI first, then hunts for a use case to justify the purchase. The project has no target it can be measured against, so nobody can say what success looks like — and nobody can prove failure either.
THE FIX
Start with the WE method's step 01 — ask and listen to where the business wants to get to, then define a measurable value target before any tool is evaluated.